Social Media Marketing - social media and search engines optimization

Social Media Marketing: Facts and Myths

Social media such as Twitter, Facebook, blogging and other conversations can be an important part of your search engine marketing strategy. Search engines (particularly Google) want to index news and other fresh content that is generated by these conversations. But like everything else with new or online initiatives, there are facts and myths on how to gain from these practices, especially in business

The Audience Is Growing

One major fact is that the large growth of these audiences. And for that alone, social media marketing should not be ignored. The key question is how to deploy it effectively and ensure your implementation delivers measurable and accountable business benefits

But it's Not Do-It-Yourself

One major myth is that the social media sites themselves are all you need and using them is free, so why would you need to invest in social media marketing? But the fact that it’s free is the reason that many people join Twitter, but only 10% use it regularly. Or there’s the idea that as soon as you start blogging, thousands will flock to read your posts and buy from you.

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Social Media + Search Engines = Best Practices

The truth is that content is king with Google and search engines, and social media will help you produce new, good content that Google will then distribute to people who are looking for that content. And when that content is 'found' it becomes a great conduit to the expert who created that content - You! It’s of utmost importance to make sure your social media strategy is focussed on creating the right content for your audience and on helping your specific audience find that content once it exists.

The Message Must Fit the Medium

It’s important to note that social media is not all the same. Facebook, Meetup and LinkedIn are better for building lists and groups (fans) while 'Tweeting' is more for instant communication. Each has their own use, and better yet, when linked to other social media and part of an overall inbound marketing strategy which also include search engine optimization. But you need experts to ensure that your social media strategy is well-defined and tight and follows inbound marketing best practices. Using the experts will save you a lot of time and help you be more successful in the long run.

Get an Assessment of Your Social Media Opportunities

FoundPages is an expert in social media marketing. We know how it all ties together, and how to make the best use of it to get the best return on investment for your business. Contact us for a free assessment of how your business can use social media. We separate facts from myths, and ROI from hype.

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