Search Engine Marketing

Search engine marketing is an online marketing practice by which an organization utilizes the power of the more than a billion online searches each day.  Utilizing search engine marketing is very effective, as visitors to your web site are pre-qualified and relevant.  They are likely searching for what you offer, and search engine marketing will get these prospects to your web site when they are looking.

PPC or Pay-per-click is a major component of a search engine marketing campaign.  This refers to the process of paying for keywords on search engines.  On Google for example, PPC ads appear on the right hand side of a search results page, as a sponsored link.  This is how Google and other search engines make the majority of their revenue.  The cost of the links can range from 10 cents to 15 dollars or more, depending on the keyword phrase.  The cost depends on the current bids for the keywords and for that search engine and click fraud needs to be monitored.

Search engine optimization is one of the most misunderstood, yet most powerful search engine marketing components. This can involve many different activities, which are internal and external to the web site. For companies that are sophisticated in their search engine optimization and marketing, FoundPages also offers paid inclusion and other  advanced forms of SEO for more competitive situations. These services are typically for companies who have already optimized and use pay per click search.