Online Marketing

For FoundPages, successful online marketing is the use of four basic components, working in concert to deliver the value that you should expect. The elements are: website development, search engine marketing, email marketing, and web analytics.

These components make up FoundPages' online marketing methodology, which has proven to be consistently successful.

Excellent website development doesn't have to be expensive or time consuming. But it needs to be effective for what you want to accomplish. Almost all your marketing activity today directs visitors to your website and it's important to have one that is attractive, credible and compels interested visitors to respond. Our website design will deliver great looking websites from the ground up, or as a 'refresh' to an existing website.

This refers to the practices and ads used to direct visitors to a web site via the major search engines and directories. This may encompass pay per click advertising and natural or organic searches.  Search engine optimization refers to the practice of optimizing web site attributes so that a search by an Internet user will tend to display search results from a web site optimized for the search engines.  In either case, these services are usually performed by a search engine marketing firm.

Email is used in many cases as part of an overall online marketing strategy. Email marketing is NOT spam, when used by credible companies to reach existing and prospective customers. It is used as an introduction to your company, and as a way to remind interested parties that you want them to consider your products and services. To not be viewed as spam, and to provide email that gets delivered, it is wise to use a third-party professional email service provider (ESP).

Web analytics is the most misunderstood component of online marketing, but possibly the most important. This refers to the ability to track visitors, activities, pageviews, keywords, referring links and more. No website should be without web analytics or web stats. You cannot improve what you are not measuring, and with web analytics, you can do this and more.