Targeted Email Marketing

Email marketing with relevance is an essential part of any online  marketing campaign.  It is the best way to continually 'nurture' leads and also to get them to return to your website or take action.  Targeted email marketing can help organizations make the most use of your marketing.

Both traditional marketing and online marketing drives traffic to your website now, and this is the ideal place to obtain their email.  In addition, organizations will typically have email addresses in various formal and informal databases, such as Salesforce.com, ACT, Outlook or other CRM. 

Email marketing is also how invitations to seminars, tradeshows and other traditonal marketing events are now sent. Track response immediately, and find out WHO is interested. Follow-up emails with reminder emails, to dramatically improve conversion.

Email with Analytics

Targeted email marketing, used together with web analytics, can provide:

  • Recent visitor and page load statistics
  • Delivered, bounce and email open stats
  • Spam compliance, unsubscribe functions
  • Recency and frequency information
  • Analyze marketing ROI
  • Recognize and respond to website interest
  • Identify visitors and their interests
  • and much more...
 

FoundPages' system is a full-cycle system, providing the followup required to dramatically increase conversion rates and return on investment. This is a powerful combination that can fulfull an online marketing strategy by harvesting previous interest and activity at your website and turning them into leads and customers.  Email marketing can be integrated with ALL marketing efforts, helping to retain customers, nurture leads or create demand.

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